Skip links

6 Misconceptions about AI in Multifamily

With so many services now classifying themselves as AI, it’s hard to tell whether or not they’re actually based in tech or just using a catchy buzzword to distract us from the wizards behind the curtain.

In 2018, we launched, and began marketing our product with the term “AI” thrown into any material we created. As we continued to develop our product further, though, we soon realized that AI is more than just a simple buzzword to slap onto a piece of collateral. Let’s dive into what this tech really is, and the most common misconceptions about AI in multifamily. 

Natural Language Processing & AI

Simply put, NLP is the layer that communicates between computers and humans interacting. Where AI comes in is through the process of machine learning. This process organizes the information collected from NLP and puts it into action. In the chatbot space today, this part is often overlooked due to the sheer complexity of this process and lack of understanding of its potential. 

As conversational designer Maggie Jabczynski put it, “Over time, a bot can better understand its users as it receives more and more word combinations. Then – thanks to human intervention – it connects sentences from users in the chat to correct answers.” This learning curve is one of the many fallbacks to bot tech that relies on NLP. Our language is constantly evolving, so the work of AI is never truly finished. 

Additionally, ChatGPT seems to be a hot topic these days with the emergence of new technologies. According to, ChatGPT is a natural language processing tool that’s driven by AI and allows human-like conversations to occur with the bot. NLP has come a long way since the beginning and the tech has gotten progressively smarter. 

Common misconceptions about AI in multifamily

All automation uses AI alone

This couldn’t be further from the truth. In fact, there are a variety of different chatbot types that all use different technologies and levels of AI to engage with people. For example, in addition to utilizing AI like ChatGPT, BetterBot uses a guided conversation model, which leads users through a branched series of questions and responses depending on their query. Prospects aren’t always sure what questions to ask and taking advantage of a guided conversation model along with AI can help users have a seamless experience.

AI replaces the need for human intervention

AI and AI-adjacent tech like chatbots have gotten a bad rap in the past decade or so, and all because of the misconception that these technologies are out to replace human workers and jobs. Thankfully, that’s not the case. This tech will always need human professionals to incorporate the empathy aspect of business.

Only humans can give creative replies

One of the great things about automation that utilized ChatGPT  is that they can be programmed to tackle any question or query, all with a unique voice. Want your bot to be straight to the point? Cool. Want to inject a little more humor and friendliness into your bot? You totally can. However, if you want to get creative with your bot, you can.

High Implementation Costs: 

Some may think that integrating AI into multifamily housing operations is prohibitively expensive. While there are costs associated with implementing AI solutions, the long-term benefits, such as increased efficiency and reduced operational costs, often outweigh the initial investment.

Security Concerns

There’s a misconception that AI systems in multifamily housing pose significant security risks. When implemented and managed correctly, AI can enhance security measures, such as surveillance systems and access control, contributing to a safer living environment.

Limited Applicability

Some may believe that AI is only beneficial for large or high tech multifamily housing complexes with big budgets. However, AI solutions can be scalable and adapted for properties of various sizes, bringing advantages such as predictive maintenance and energy efficiency to a wide range of housing developments.

The post 6 Misconceptions about AI in Multifamily appeared first on BetterBot | Multifamily’s Leading Digital Leasing Agent.

Leave a comment

🍪 This website uses cookies to improve your web experience.